This Privacy Policy explains how www.drkeerthika.com ("Website"), Dr. Keerthika Eye Health Hub, and its associated healthcare, patient communication, appointment management, optical dispensing, and Electronic Medical Record (EMR) services ("we", "our", "us") collect, use, disclose, and protect your information.
References to "we", "our", or "us" include Dr. Keerthika Eye Health Hub and, where applicable in the future, Anarshak Health and Vision Private Limited, subject to incorporation.
By using this Website, you consent to the practices described in this Privacy Policy.
1. Information We Collect
a. Personal Information
We collect personal information voluntarily provided by you when you:
- Book an appointment
- Submit a contact form
- Subscribe to newsletters or updates
- Interact via WhatsApp or social links
This may include:
- Name
- Phone number
- Email address
- Location (city/town)
- Any medical concern voluntarily shared during appointment requests
- Patient intake information voluntarily submitted through forms or WhatsApp
- Ocular history and healthcare information voluntarily provided by the patient
- Prescription and optical service information where applicable
Note: Information voluntarily submitted through appointment requests, intake forms, WhatsApp communications, or other patient interactions may be used for patient registration, appointment management, healthcare delivery, and maintenance of Electronic Medical Records (EMR), where applicable.
b. Automatically Collected Information
When you browse this Website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Pages viewed and time spent
- Cookies and tracking data
This information helps improve website performance and enhance user experience.
2. Use of Collected Information
We use your information to:
- Schedule consultations or respond to queries
- Provide clinic-related communication
- Improve Website functionality and content
- Send appointment reminders or follow-ups
- Maintain website security and prevent misuse
- Create and maintain Electronic Medical Records (EMR)
- Process patient intake forms and registration information
- Support ophthalmic consultations and continuity of care
- Manage optical dispensing and eyewear-related services
- Send WhatsApp appointment reminders and follow-up communications
- Maintain patient care records and healthcare documentation
We do not sell or rent your personal information to third parties.
3. Electronic Medical Records (EMR)
Information submitted through appointment requests, patient intake forms, WhatsApp communications, website forms, clinical consultations, and healthcare interactions may be incorporated into our Electronic Medical Record (EMR) system where relevant to patient care.
Such information may be used for patient registration, clinical documentation, diagnosis, treatment planning, continuity of care, optical dispensing records, follow-up management, healthcare administration, and compliance with applicable legal and professional requirements.
4. Cookies & Tracking Technologies
This Website may use cookies to:
- Improve page performance and analytics
- Remember user preferences
- Maintain site security
You can disable cookies in your browser settings, though some features may not function properly.
5. Sharing of Information
We may share your information only with:
- Clinic staff for appointment coordination
- Technical service providers assisting with website operations
- Authorities, only if required by law or for medical safety reasons
We never share your data for marketing or advertising purposes.
WhatsApp Business Communications
Patients may communicate with us through WhatsApp Business for appointment booking, appointment reminders, patient intake forms, healthcare-related support, follow-up communications, and optical order updates.
Information shared through WhatsApp may be reviewed, processed, and incorporated into our Electronic Medical Record (EMR) system where relevant to patient care and healthcare administration.
By communicating with us through WhatsApp, you consent to receiving healthcare-related communications through WhatsApp Business.
7. Data Security
We use reasonable and standard security measures to protect your information. However, please note that no online system can guarantee 100% security.
Medical and patient-related information may be retained for healthcare delivery, continuity of care, professional record keeping, patient safety, regulatory compliance, and legal obligations.
8. Children's Privacy
This Website is not intended for users under 18 years of age without the supervision and consent of a parent or guardian.
9. Your Rights
You have the right to:
- Request correction or updates to your personal information
- Request deletion of your contact data (unless restricted by legal or medical obligations)
- Request information regarding data stored through our appointment, communication, or EMR systems
Certain healthcare records may be retained where required for patient safety, continuity of care, legal compliance, professional standards, or regulatory obligations.
To make such requests, please contact us using the details below.
10. Changes to This Policy
We may update this Privacy Policy periodically. Continued use of the Website after updates signifies your acceptance of the revised terms.
11. Contact Information
For any privacy concerns, data requests, or questions, please contact: